Harmony Rescue Mask shortlisted by Free From Skincare Awards

We have some exciting announcements to make! Our Harmony Rescue Mask got shortlisted by the Free From Skincare Awards for "Problem Skin" category! This category includes skincare products designed to offer relief or be suitable for eczema, dermatitis, psoriasis, acne, rosacea or other allergic, sensitive or problem skin condition. As you may already know, I have formulated our Harmony Rescue Mask to assist me on my own battle with adult acne. Therefore, this recognition is very special to me. ⠀ The…

The beauty of the UK forest by Ellie Davies

I am seduced by the beauty of the forest, and when I see Ellie Davis photography I feel very connected to the worlds that she creates. A magical, beautiful and mystic forest. Ellie Davies lives in London, but her studio is in the forest. She makes non-invasive and also temporary interventions in the middle of the forest, using smoke, fabric, lights... creating a magical almost fairy-tales atmosphere. She has created a series called "Stars" which is a great combination between the…
Plastic microbeads in skincare

Bye Bye Plastic Microbeads

Did you know that thousands of tonnes of plastic microbeads wash into the sea every year? Conventional products like scrubs, shower gels and toothpaste usually contain these plastic bits. They are added in order to massage and exfoliate our skin. However, these bits are harming and killing wildlife and biodiversity. Last Tuesday UK government has banned the use of plastic microbeads in the manufacturing of cosmetics and personal care products! The ban on the sale of products containing them will…

Yelena’s journey to Wild Beauty

Yelena here, founder and formulator of Wild Beauty Apothecary. I wanted to let you in on my journey and the inspiration behind creating our handcrafted natural and organic skincare line. I was born in one of the greenest countries in Europe – Latvia. A place full of untouched, wild, green forests. With an abundance of stunningly tall trees, berries, mushrooms and many more of nature’s wonders, beauty wasn’t so much on my mind. Instead, these untainted elements were the backdrop…

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